El Rey y Yo Tequila Blanco

T June 05, 2010
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El Rey y Yo Tequila Blanco

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Tequila El Rey y Yo Blanco

Tequila El Rey y Yo Blanco - Plata Edition - is 100% Agave and pure Tequila with no additives.

This Tequila is based on the Mexican Traditions. Owners Celia Villanueva-Maestri and (her son) Eduardo Morales enlisted the expertise of Master Distiller Ana Maria Romero to create the unmistakable flavors you will experience when enjoying El Rey y yo. The family has deep roots as growers, distillers, brand owners, distributors, importers and exporters that spans over 65 years.

Celia Villanueva, the youngest of five children from the Villanueva - Barragan Family, and her three children Eduardo, Celia Jr. and Jose are celebrating Celia's life in the liquor business. Since Celia was six years old, her parents allowed her to participate in the business, putting the empty bottles back into the boxes. Celia grew up behind of the liquor store counter, doing homework first, then cleaning, filling, wrapping and packing bottles. Proud of her heritage, Celia and her three beautiful children are celebrating 65 years of great memories and family success.

As the Mexican Tradition the name "El Rey y Yo" was selected in honor of Celia's parent's traditions.  El Rey in our culture signified a person who is the head of the family that is responsible, creates, provides, takes care of others, shares, and keeps his word with honor. In other words, they taught Celia, to be successful; you have to be "El Rey".

Celia and Michael Maestri own Destiladora del Valle de Tequila NOM 1438 where El Rey y Yo is hand-crafted each day.

2016 - Cease and desist letter from Citryve International LLC claims Tequila El Rey y Yo is infringing on the Tequila El Rey Trademark. Tequila El Rey y Yo and Tequila El Rey are different brands produced at different distilleries.

Photos by Tequila.net

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