Patron Slapped by Industry Group for Sexy Ad Imagery

Tequila Brand Cited by Discus for Three Complaints CHICAGO (AdAge.com) -- Perhaps the hottest spirits brand going right now, Patron Tequila, is being slapped by the spirits industry's governing body for using sex to fuel its surging sales. Patron,...

Herradura and El Jimador Tequila Take Home Double Gold and Gold

HERRADURA AND EL JIMADOR TEQUILAS TAKE HOME DOUBLE GOLD AND GOLD AT 2007 SAN FRANCISCO WORLD SPIRITS COMPETITION Unanimous Decision Gives Herradura Anejo Highest Honor – Double Gold LOUISVILLE, Ky. (April 4, 2007) – Tequila Herradura and El Jimador ,...

Clase Azul Ultra International Introduction

February 26, 2007 Marquis Los Cabos Resort Los Cabos, Baja California Sur, México CLASE AZUL “ULTRA” INTERNATIONAL INTRODUCTION “EXPERIENCE ONE OF THE FINEST TEQUILAS IN THE WORLD…” Worldwide Launch of Tequila Clase Azul ULTRA in Cabo San Lucas, MX The...

Tequilas New Take on the Old-Fashioned

Is tequila, as someone recently declared to me, the new cognac? Or is it rather, as another someone said, the new vodka? “In a way, they’re both true,” said Marc N. Scheinman, a marketing professor at the Pace University Lubin School of Business and the...

Premiums Lift the Spirits of Tequila

NEW YORK — On a Friday night at La Esquina, a hip, subterranean candlelit brasserie and tequila bar in NoLita, a 30ish, well-dressed man with slicked-back hair strutted up to the bar and asked, "What's your best tequila? I want top, top, top-shelf."...

Top Things to do at Tequila.net

Below is a list of the top things to do on TEQUILA.net where you can view top rated Tequilas, write reviews, learn about new brands, and chat with aficionados and consumers in the Tequila.net forum. New additions are added frequently, check back...

A Gulp of Agave

Early this year, Mexicans took to the streets, aggrieved at the high price of tortillas. Costs had soared as ethanol makers bought up corn to turn it into fuel-alcohol. It isn't the first time that alcohol-production in Mexico has pushed up the cost of...

Brown-Forman Takes Over Don Eduardo Tequila

Brown-Forman and Orendain End Joint Ventures; Brown-Forman to Assume Full Ownership of Don Eduardo Trademark and Orendain to Assume Full Ownership of Orendain Trademarks Brown-Forman Corporation (NYSE:BFB) announced today that it has agreed with the...

The Great Tequila Flap Gets Hotter

I was spending a few relaxed hours with a group of people in an old cantina in dusty downtown Tequila, Mexico, discussing the explosion in the town's namesake liquor among U.S. consumers and the merits of its various styles. Long wooden tables....

Brown-Forman set to give India Tequila market a shot

NEW DELHI: Brown-Forman, the maker of Jack Daniel’s whisky, plans to give the minuscule but high-potential Indian tequila market a shot by introducing a range of premium tequilas here. Tequila brands Herradura and El Jimador, owned by Mexican major...

5150 Tequila Anejo

5150 Tequila Reposado

Patron Spirits Company Acquires Ultimat Vodka

Addition of High-End Polish Vodka Signals The Patron Spirits Company's Commitment to Growing its Portfolio of Ultra-Premium Spirits The Patron Spirits Company, worldwide exclusive importer and marketer of the fast-growing Patron tequila brand, has...

Tequila Enlivens Day of the Dead

Tequila's profile is never higher in Mexico than during Dia de los Muertos, literally the Day of the Dead but in reality a longer event that this year will begin on Sunday and end the following Friday. There is nothing as quintessentially Mexican as El...

El Viejito Tequila Reposado

El Viejito Tequila Silver

TEQUILA.net to Host the 2008 AGAVE Spirits Challenge Tasting Competition

The 2008 Agave Spirits Challenge will take place February 2nd through the 9th 2008 in Cancun, Mexico, hosted by TEQUILA.net Denver, CO (TEQUILA.net) November 19, 2007 – TEQUILA.net announced today that their first annual AGAVE Spirits Competition is...

Brazilian Tequila Hits Indian Shores

BEVERAGES: Distributor Aspri Spirits expects to sell 500-600 cases of Diva Cachaca in its first year Brazil’s famous alcohol, Cachaca, has finally hit India. The Brazilian Tequila — Diva Cachaca — has been launched by Diva Distilleries and will be...

Hornitos Tequila Launches $15M Advertising Campaign

With tequila sales continuing to climb in the US and the category gaining steady market share (according to Beverage Marketing Corporation tequila represented 5.6 percent of the spirits segment in 2006 compared to 4.9 percent in 2000) the $15 million...

Rebirth for an Ancient Elixir - Pulque

Mexico's pulque, once the drink of Aztec kings, is suddenly hip. MEXICO CITY - Time has not been kind to pulque, a thick, milky alcoholic drink enjoyed by Aztec kings long before the Spanish arrived but largely reviled and ridiculed by the modern age....