Aroma: Agave, citrus, earth and alcohol.
Initial Taste: Agave and citrus with a slight burn.
Body: Pepper notes are added along with the nice agave flavor and something like a lemon zest flavor makes it interesting.
Finish: It's more heated than most and certainly more so than most rested tequila lovers might enjoy, but it goes along OK with the peppery finish to give a nice sizzle. Not for everyone, but I didn't mind.

The bottle is striking and would look good on a bar. The contents are good, but not quite great. Perhaps it's too much alcohol smell/taste throughout. Certainly good enough to sip, but mellowed in a margarita might make this a top notch mixer because of the spicy and citrus notes. Purchased for $25 at Zee Tequila, it's definitely worth that price.

Excellent Silver, great taste, no burn, definitely a Silver to keep at your home bar.

$28.99 at Costco

I found this tequila to be one of the best sipping silvers. So smooth but yet rich with flavor and such a great finish.

In the Reidel glass Karma is clear and polished - very full-bodied with a silvery cast. Nose is promising - sweet agave, green herbs and mild alcohol. First sip is sweet agave with a noticeable alcohol overbalance. The herbal back-note from the aroma passes pleasantly into the body, but Karma fails to present any greater complexity. Finishes with a medium to strong alcohol flush and minty aftertaste.
It is not particularly representative of Atotonilco - I find its characteristics are more typical of the lowland tequilas. Overall, and for the price, Karma is a respectable blanco. Packaging is unique and imaginative. As a sipper, it is simple and clean, although a little hot. As a mixer, it would be very, very good.

Bought 4/15/10, paid $40 online, Karma NOM-1107. Presentation is very nice, tall clear bottle that flares from top to bottom. The cork top is adequate and has some clear stickers for additional info. Sampled from a 6 oz shot glass. Mostly agaves in the nose and a bit of alcohol whiff. I tried it neat and chilled, I preferred it neat. Left in the freezer, the body becomes very thick and takes away from how smooth it is at room temperature IMHO. Leaves fast legs and quickly settles to tears in the glass. Mouth feel is semi thick and swallows smooth with minimal heat, leaves a slight alcohol/agaves tinge on the tongue, minimal numbing, again very smooth. I don't buy many Blanco's but Karma is very good. Very smooth/clean in all respects and an attractive bottle.