We just got our first bottle from our recent trip to Mexico. It is far better than Bailey's. While we were tasting other tequilas, our host mixed half and half with another tequila licor (it was Licor de Vanilla) and it was delicious! We should have bought a few more bottles to bring home - at $19 a pop, it is well worth it!
My wife and I finally got around to trying this over the holidays and now we can't get enough of it. I hadn't ever tried any other cream liqueurs, so I don't have anything to compare it to, but it is fantastic. The hints of coffee, chocolate, butter, cinnamon with a backround of agave are a wonderful combination. Who cares if it may be fattening, it's worth it.