Casa Cuervo, S.A. de C.V. announced that Proximo will take control of the US distribution of the Jose Cuervo® Tequila brand starting July 1st, 2013.
Juan-Domingo Beckmann, Casa Cuervo's Chief Executive Officer said: "Diageo has been a significant partner of Jose Cuervo for many years, but with ten generations of tequila-making in the family, Casa Cuervo is excited to embark on this next chapter in the strategic expansion of its world-renowned tequilas."
Proximo's CEO and President, Mark Teasdale, commented: "Jose Cuervo is the world's biggest tequila brand, and we are excited to take over its sales, marketing and distribution for the USA and Canada. We plan to make considerable investments in brand building and innovation for the Jose Cuervo portfolio to accelerate its growth. After only five years of business, the Proximo team has more than doubled the size of 1800 Tequila and Three Olives Vodka, and created the most exciting spiced rum brand in the category, the Kraken. We are looking forward to returning Jose Cuervo to its position as the most exciting tequila brand in the category."
Proximo is a privately owned, premium spirits importer founded in 2007 and based in Jersey City, New Jersey. The company's portfolio includes:1800® Tequila, Three Olives® Vodka, The Kraken® Black Spiced Rum , Maestro Dobel(TM) Tequila and Hangar One® Vodka. For more information about Proximo, please visit www.ProximoSpirits.com
About Jose Cuervo
Casa Cuervo is the largest producer of Tequila throughout Mexico and around the world. The Jose Cuervo® portfolio of Tequilas includes Jose Cuervo® Especial Gold, the world's best-selling Tequila, Jose Cuervo® Tradicional, Jose Cuervo® Platino, Jose Cuervo® Reserva de la Familia, Jose Cuervo® Golden Margarita, Authentic Jose Cuervo® Margaritas and Jose Cuervo® Margarita Mix. For more information, visit www.Cuervo.com.