The entertainment mogul hints at expanding his liquor brand, transitioning away from music.
With the success of his vodka, Ciroc, Sean "Diddy" Combs may expand his liquor empire by launching a new tequila brand.
During an interview with AdWeek, the hip-hop entrepreneur revealed that he has been spending time south of the border doing some research.
"The only other thing I can tell you that I am working on is I have been spending some time in Mexico learning about the art of tequila,” Diddy said. “I’m a huge tequila fan.”
He went on to say there would be huge announcements for his brand in 2012.