New Brands and Bottles Entrepreneurs and Industry Professionals Build Tequila Avion

Entrepreneurs and Industry Professionals Build Tequila Avion
Submitted by Tequila.net     June 16, 2010    
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Renowned Entrepreneurs and Industry Professionals Join Forces to Build Tequila Avion into an Iconic Brand

Defining A New Standard of Quality and Taste in Ultra Premium Tequila

New York, NY – Avion Tequila LLC was formed by a group of entrepreneurs and beverage industry professionals with the sole purpose of creating and developing a tequila that defines a new standard of quality and taste. The announcement was made by Ken Austin, Founder and Chairman of Tequila Avion.

Ken Austin, an integral part of the executive management team at Marquis Jet since 2001, and currently one of the Company’s Executive Vice Chairmen, has had a consuming passion for the beverage industry since early in his business career when he worked in senior management positions at E&J Gallo and The Seagram Beverage Company. Mr. Austin has been a tequila lover for nearly two decades, searching for the ideal tequila, and formed Tequila Avion with Kenny Dichter, Founder, Chairman and CEO of Marquis Jet and Chairman of MGX Lab.

Jenna Fagnan was recently appointed as President of Tequila Avion. "Jenna is an exceptional professional with outstanding qualifications in the wine and spirits industry. Jenna will be instrumental to the success of Tequila Avion," said Mr. Austin. Prior to joining Tequila Avion, Ms. Fagnan served as Vice President of Marketing and Vice President of Sales at TAG Heuer, a subsidiary of LVMH and prior to that was Managing Director of Dom Pérignon USA, a subsidiary of Moët Hennessy. Previously, Ms. Fagnan was a Supervisor with Wieden & Kennedy on the Nike and Coca Cola businesses, in which capacity she helped to develop brand strategy, create multimedia advertising campaigns and re-launch the Diet Coke and Coca Cola Light brands worldwide.

Said Ms. Fagnan, "It is a privilege for me to join Tequila Avion because we have a product that defines a new standard of quality and taste, as well as a stellar team of marketing, branding, advertising and public relations professionals to support it. I am confident that, together, we will redefine the trade and consumers' expectations, invigorate and grow the tequila marketplace and capture a significant share of the ultra premium tequila category."

"I've always experimented and searched for a tequila that is smooth and has great character, whether I drink it neat or in a cocktail. Over the years, close friends and business associates who were also passionate about tequila have joined me in this pursuit," said Mr. Austin. "We came to realize that if we wanted the ideal tequila – balancing exceptional taste, character and smoothness - we would have to create it ourselves. With the help of experts that understood our quest, that is exactly what we have achieved in Tequila Avion, a distinctive and defining new standard of quality and taste in tequila, or 'Taste Elevated' as we refer to it."

Tequila Avion forged a partnership with fifth generation agave growers to secure the finest Blue Weber Agave plants found in the very highest regions of Jalisco, Mexico, which are the most coveted for use in tequila production, due to their rich mineral content as well as their distinct quality and character. Earlier this month, Tequila Avion completed a multimillion dollar round of funding from investors, including many notables from the worlds of arts and culture, business, technology, sports, lifestyle and luxury goods.

The formulations for Silver, Reposado and Anejo, the three Tequila Avion varietals are now in full production. Distributor partnerships, launch markets, and rollout plans are complete and will be disclosed imminently. The Company's web site will launch early July at www.TequilaAvion.com and it has a Facebook fan page; Tequila Avion.

About Tequila Avion
Tequila Avion is the ultra premium tequila that defines a new standard of quality and taste - “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avion’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion is available in Silver, Reposado and Anejo varietals. To learn more please visit www.TequilaAvion.com or Facebook; Tequila Avion.

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