Heaven Hill to Launch Tabasco Tequila

Submitted by     September 17, 2008     13724   0

Kentucky's Heaven Hill Distilleries is teaming up with a Louisiana company on a spicy Tequila to be introduced this month in Indiana, North Carolina and other markets.

Tabasco Spicy Tequila carries a suggested retail price of $21.99 for a 750-milliliter bottle. Heaven Hill, based in Bardstown, has a licensing agreement with McIllhenny Co., maker of Tabasco pepper sauce. Suggested drinks include a "Spicy Maria" and a shot with salt and a wedge of lime.

A distillery in Jalisco, Mexico, will make the tequila. Heaven Hill will bring it to Kentucky next year.

Created from premium tequila flavored with the authentic and iconic TABASCO® brand Pepper Sauce, TABASCO™ Spicy Tequila is the unique and perfectly-balanced fusion of authentic premium Tequila with the hot, spicy and bold TABASCO® kick. TABASCO™ Spicy Tequila offers a new twist on shots and traditional cocktails like the margarita.

As a shot or in a cocktail, TABASCO™ Spicy Tequila will … Heat up the night.


Ocho Tequila is the Magic Number for Inspirit Brands

Submitted by     August 06, 2008     14564   0

( Inspirit Brands is delighted to announce the arrival of Ocho: an estate-grown, 100% Blue Agave Tequila range produced as a collaboration between by Tequila aficionado Tomas Estes and renowned distillers, the Camarena family - and the first brand ever to bear a ‘Tequila vintage’.

As interest in the category continues to gather pace, Ocho is set to be one of the most exciting Tequila releases to date – not least for the association with Estes, official Tequila Ambassador to the European Union and founder of the Café Pacifico group of bar-restaurants.

Not unlike the labelling of fine wines, Ocho’s ‘Tequila vintage’ signifies the exact year or harvest and location of the Agave plants that the spirit was derived from, underlining the finely balanced relationship between the terroir and quality of raw materials.

Ocho Blanco can be traced back to Rancho La Rivera, where the soil is similar to that of the Tequila valley, while for the Reposado, the agave has been harvested from the typically rich brown soil of the Los Altos region of Jalisco -from Rancho El Vergel.

The idea of a ‘Tequila vintage’ may be new and unique to the category, but the small- batch production methods are age old and artisanal.  Ocho Tequila is 100% natural, crafted slowly and with care.

The Ocho brand offers a guarantee of heritage, quality and value. The Blanco and Reposado will be available in 50cl bottles, and will appeal to bars and restaurants looking to offer customers the flavour of traditional and authentic Tequila, backed up by contemporary packaging that handles and pours with ease and comfort.

This is a Tequila range that has a unique story to tell. Not only does the brand name represent the 8th, and final, attempt at the ultimate recipe, the producers themselves are in their 8th decade of Tequila production and 8 years is the average age at which Ocho’s Agave is harvested.

While the Blanco is un-aged, giving a ripe and citrusy flavour, Ocho’s Reposado has been rested for precisely 8 weeks and 8 days for the unparalleled smoothness and complexity which mark a truly great sipping Tequila.

In a further similarity to fine wine, Ocho Tequila has been found to develop in the glass; releasing subtle nuances of nose and flavour that entice the drinker to keep coming back to experience more and more with every sip.

Tomas Estes comments: “I have been serving Tequila and Tequila drinks since 1976 in 5 European countries and Australia. Tequila Muestro Numero Ocho [recipe number eight] is both rewarding and satisfying when sipped and savoured straight as well as in a mixed drink or cocktail such as a Margarita.’

The bad news for Tequila lovers?  There are a few trade secrets to the final recipe that we can’t reveal and we’ll all have to wait a little longer for the Anejo which began the ageing process in June 2007…so watch this space.

Ocho Blanco and Ocho Reposado are available now, only at, (free-phone 0800-169-6760) and at selected bars UK wide including Gilgamesh, Bungalow 8, Café Pacifico and Green and Red.

For further information please contact inspirit brands,
t: 0207 739 1333
e: Ali Gunning
or: Antoni Heatley

The US launch will be held at Tres Agaves in San Francisco on August 28th, 2008 with owner Tom Estes. Please see the event announcement:,825.0.html


Mejor Tequila Company Brings Modern Luxury to Tequila

Submitted by     April 18, 2008     15145   0

Los Altos, CA ( - The Mejor™ Tequila Company, LLC (MTC) introduces a luxury line of upscale tequilas, crafted to deliver unsurpassed quality and sophistication. We are pleased to report that this excitement has created a buzz in the fine spirits industry and with luxury spirit connoisseurs alike. We invite you to experience Mejor™ tequila and take the ultimate step into modern luxury.  

Mejor™ is a new luxury tequila, but the founders of MTC have a mature understanding and long association with tequila.  In fact, the art of cultivating premium quality (weber) blue agave has been in the family since the mid 1900’s, and it is with great pride that Mejor introduces its super premium lines of tequilas using its own family estate blue agave. The family estate fields of Mejor are located in the los Altos de Jalisco region- known for the rich red soils and tame arid microclimate consistently yielding the best crops of tall majestic blue agave.

Mejor distinguishes itself by focusing on top quality micro-batch production, providing enough time to meticulously distill and uncover a wonderfully smooth, rich taste and complex character of a true super premium tequila. Other “premium” brands can’t deliver this level of sophistication, as their goal is mass production.

Building a great brand requires the assembly of talented people.  Mejor’s team includes master distiller Igr. Marco Cedano Nuñez, who perfected his talents making world famous Don JulioTM tequilas.  In joining Mejor, Igr. Cedano Nuñez was challenged to continue to perfect his art, and to produce the smoothest tequila yet, starting with his personal hand-selection of the best mature agave from Mejor's estate lands.   

Mejor’s Blanco tequila is as pure and fresh as it gets.  Mejor’s Blanco tequila, with its naturally smooth taste is perfect for sipping, shots, or mixing with traditional fruit blends.  Traditional margaritas with Mejor Blanco will taste clean, fresh and crisp.

In Mejor’s Reposado tequila, the extra time in the barrel helps bring out a mellow caramel taste, with touches of citrus, making the tequila perfect for sipping, mixing with sparking water and lime, or being showcased in sophisticated cocktails.

Mejor’s Añejo tequila has darker rich tones from the extra barrel time, and exudes tame aromas of vanilla, chocolate, and caramel, which are sure to please even the most discriminating connoisseurs of fine spirits.  Mejor’s Añejo is perfect for enjoying in any form, but its complexities can be best savored neat to allow full enjoyment of the bouquet of flavors and clean yet complex aromatics.

Mejor will also launch Mejor™ Pink tequila, which is Mejor’s 100% blue agave Blanco tequila accented with a fresh natural fruit flavoring.  Pink aims to please non-traditional tequila drinkers.  Pink is designed to blend Mejor's luxury tequila into the cocktail culture.  Presented in a very contemporary, attractive, and distinctive package, Pink is sure to be an attention grabber. As a compelling accessory to Mejor's suite of luxury tequilas, Pink  is fashioned to allow for tequila enjoyment by the most discriminating of tastes.

Tequila has been identified as one of the fastest growing spirits in the world, and yet, traditional tequila companies generally fail to satisfy more sophisticated pallets- leaving a void for those who appreciate substance, style, design, and who demand unsurpassed quality. Mejor tequilas fill this void, as Mejor has developed its tequila as a luxury spirit that people will notice, appreciate, and demand.  Mejor is ready to make a splash, redefine the tequila industry and serve those seeking a truly exceptional experience.

Mejor™ is a licensed California Importer and Wholesaler.  Our tequilas will be available mid summer 2008.  Contact Mejor Tequila Company for specials during the pre-release sale.  

Mejor Tequila Company, LLC


Tequila Clase Azul Platino Tequila Launches in Three States

Submitted by     March 31, 2008     15938   0

Clase Azul Platino debuts in Arizona, California, and New Mexico

From the Award Winning Master Distiller of Clase Azul Reposado and Ultra, we proudly present Clase Azul “Platino.” Platino is produced in the highlands of Jalisco at Productos Finos de Agave in Jesus Maria-Ayotlan. This exceptional Tequila is produced from hand-selected Tequilana Weber Blue Agaves that are slow-cooked in traditional ovens. The fermentation is introduced with a proprietary strain of yeast. And, the distillation is carefully watched over to produce an exquisite spirit. This exceptional tequila is presented in hand-crafted bottles that are produced in local communities in Jalisco. “Experience one of the Finest Tequilas in the World!”

For more information:

John Hanson
Tequilas Premium, Inc.


Tequila La Ley del Diamante - The Diamond Sterling

Submitted by     July 15, 2007     19384   0

Tequila La Ley del Diamante, "The Diamond Sterling" !

The first Tequila Bottle in the World valued at 1 Million Euros

Tequila Ley .925 on the 20th of July 2006, proposed to launch in the following year, a bottle not only dipped in platinum, but also encrusted with diamonds. Now, one year later, after arduous work on the design, we have fulfilled our pledge and have the honor of presenting you with “The Diamond Sterling”. The very first and unique bottle world-wide with an estimated value of 1 Million Euros.

With the sale of this bottle, we hope to break our own Guinness World Record for creating the Most Expensive Bottle in the World ever.