Stimulating Tequila Spiked Cerveza Crosses The Border
Submitted by Tequila.net
March 30, 2007
Beverage Marketing USA, Inc., announced today that it is importing a caffeinated Mexican brew; MODO's Cerveza CHANGO(r), for the Hispanic beer market, already popular in Mexico it can be found on the dusty side streets, where locals serve it up with a slice of lime. Cerveza CHANGO is the first tequila-flavored beer produced by Cerveceria MODO S.A. de C.V. for export, and has only 100 calories per 8.3-ounce can, and 6.3 percent alcohol by volume with a shot of natural caffeine.
"CHANGO beer is delicious and taste like an imported European beer, but instead it gives you that extra shot of caffeine," said RenneZ Godden-Gonzales, a part time actress and resident of La Jolla, California whose on screen credits include the hard-edge drug thriller TRAFFIC, staring Michael Douglas and Catherine Zeta-Jones. Recently she tried the caffeinated Mexican brew out of curiosity. "It won't slow you down," she said. "It makes you feel refreshed and alert, and not so over-clocked and wired, the way you get when you empty too many cans of Red Bull and Absolut." said Godden-Gonzales.
"For today's high-speed 24/7 life style, keep a MODO close at hand," says Richard H. Davis, President of Beverage Marketing USA, Inc., "MODO con cafe’na is fast becoming the world's premiere brand of tequila-flavored beer with exclusive retailers across the globe." said Davis.
"MODO prides itself on its commitment to innovation for the growing Hispanic population in the United States, Cerveza MODO is enjoyed by adult consumers across the country and in Mexico," said Francisco Paco Jimenez, President of Cerveceria MODO. "Our Cerveza CHANGO con cafe’na in the seductive slender energy drink can is very attractive to the young modern female consumer wanting an alternative to Red Bull and Absolut." said Jimenez.
MODO beers are the result of time-honored brewing technology that ensures that every cerveza is fire brewed in small batches, with the highest quality ingredients in a state-of-the-art brewery. MODO has a smooth tequila taste and aroma, created by combining super-premium 100% agave azul tequila, produced in the Jalisco region of Mexico, with natural exotic mango fruit juices to form a superb tequila-flavored beer.
Look for MODO's "Tequila Head" logo, on Cerveza CHANGO's gold label that insures authentic tequila taste. In addition, an all-natural CHANGO Energy Drink has been shipped to North America and will be available worldwide spring 2007. A new Spanish-language television spot titled; ÁNo tienes que ser un Gringo rico - para gozar de una cerveza mexicana superior! the sexy advertisement is slated for broadcast this summer on Mega TV ( http://www.mega.tv), a television operation serving the South Florida market. Mega TV features LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. For more information visit http://www.biermax.com
Beverage Marketing USA, Inc.
Richard H. Davis, 479/963-6399
Francisco Paco Jimenez, 772/232-8159
Cerveceria MODO S.A. de C.V.
SOURCE: Cerveceria MODO S.A. de C.V.