Jose Cuervo Platino is the Ticket to the Ball
Submitted by Tequila.net
April 21, 2008
The World's Best Tasting Silver Tequila Hosts a Series of Masquerade Events Across the Country
NEW YORK, April 22 /PRNewswire/ -- To introduce Jose Cuervo Platino, a handcrafted ultra premium silver tequila, to the nation's top influencers and trendsetters, the world's most renowned tequila company launched a two-month tour hosting Cuervo Platino Masquerade Balls in ten key markets across the country. The exclusive, invitation-only parties are currently taking place at upscale clubs, lounges and non-licensed locations that have been converted to convey the luxurious aspects of the brand as well as its heritage.
The national tour kicked off with a masquerade ball in Miami on February 28th. Jose Cuervo Platino also held events in Atlanta, Denver, Dallas and Houston. This month, the final group of masquerade balls will be held in Los Angeles, San Francisco, Las Vegas and Chicago. The tour will culminate with a party in New York City on April 24th.
"These consumer gatherings allow us to connect with people and spread the word about this superb tequila, which is essential to our business," said Adam Rosen, Senior Brand Manager, Jose Cuervo. "We've invited consumers to some of the top locations in each city to help us celebrate the creation of the world's best tasting silver tequila in a fun, yet responsible manner."
Upon entry, guests are escorted through custom wooden doors that resemble the doors at La Rojena, the Jose Cuervo estate in Mexico. Once they are inside, they are invited to the mask wall where they can select their disguise for the evening. After they are properly attired for the party, guests can sample signature Cuervo Platino cocktails at the bar, mingle with friends on the dance floor and enjoy music from the country's hottest DJ's.
Once reserved exclusively for the Cuervo family's private enjoyment, Jose Cuervo Platino is the first ultra premium silver tequila to be created by a family with a 200-year history of making the world's finest tequilas. Due to an increase in demand for high-end tequilas, particularly in the silver category, the Cuervo family felt it was time to unlock their secret.
Jose Cuervo Platino is made from 100% blue agave and is handcrafted using a proprietary distillation method called "Esencia de Agave(TM)." In a recently conducted blind tasting by the Beverage Testing Institute, Jose Cuervo Platino was ranked as the number one silver tequila, outperforming all other ultra premium silver tequilas in the tasting. Jose Cuervo Platino received the BTI's highest rating ever for silver tequila, a 96, which the tasting panel deemed "superlative."
Handcrafted in individually numbered bottles and presented in a beautiful blue wooden display box, Jose Cuervo Platino is available in fine liquor stores, restaurants and lounges nationwide. Jose Cuervo Platino retails for approximately $59.99 for a 750 ml bottle.
Jose Cuervo is the world's largest producer of tequila. In addition to Jose Cuervo Platino, the Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.
Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com.