The up-and-coming brand once and for all triumphs in a formidable legal challenge posed by the parent company of a high-profile celebrity-backed vodka
TEQUILA.net - Though launching a new product is not easy for any company, Elements Spirits, Inc. and its brand KAH® Tequila ended a difficult 2010 on a high note. Its latest victory represented its right to exist and launch nationwide, even as rival company Globefill, Inc., parent company for the high-profile, celebrity-backed Crystal Head Vodka, continued its bid to stop the award-winning tequila from hitting stores and restaurant shelves.
KAH® launched officially on December 1, 2010 after several delays caused by actions Globefill, Inc. took against the fledgling tequila brand back in the spring. KAH® was originally slated to launch in March, when Globefill filed a lawsuit charging alleged trademark infringement and unfair competition. Globefill then tried to prevent distribution of KAH® Tequila in the United States by filing a motion for preliminary injunction. On June 18, 2010, Judge Consuelo B. Marshall of the Central District Court of California issued an order to dismiss Globefill's allegations against KAH®.
From Judge Marshall's decision forward, KAH® went on to win several industry accolades including tasting panel competition awards and a highly coveted product packaging design award from trade magazine Beverage Dynamics. This set the stage for KAH's® debut on the national and international spirits industry stage.