Diddy Hints at Launching New Tequila

Submitted by     December 22, 2011     4221   0

The entertainment mogul hints at expanding his liquor brand, transitioning away from music.

With the success of his vodka, Ciroc, Sean "Diddy" Combs may expand his liquor empire by launching a new tequila brand.


You Knew Sunny Garcia Drinks Azuñia Tequila, Now it is Official!

Submitted by     December 07, 2011     4757   0

“Tequila has been part of the surf culture since the beginning,” explained surf legend Sunny Garcia, “and I am stoked to be part of the Azuñia Tequila family.” Garcia first met Azuñia owner Jim Riley at a LOORRS short course race at Glen Helen Raceway in San Bernardino, CA. The two hit it off immediately, so it is no surprise that Sunny Garcia is the newest brand ambassador for Azuñia Tequila. “Sunny represents the Azuñia lifestyle perfectly,” Riley noted. “He is a world class surfer, world traveler, and connoisseur of fine food and drink. We welcome him to the Azuñia family.”


2011 Award Winners

Submitted by     November 27, 2011     17654   0

The "Best of the Best" Tequila, Mezcal, Sotol, Bacanora and Agave Spirits for 2011 awarded in this exclusive tasting event hosted by


Casa Noble Tequila Partners With Music Icon Carlos Santana

Submitted by     July 13, 2011     8633   0
Casa Noble Tequila & Santana Celebrate Life Together
Casa Noble Tequila

Tequila, Jalisco, Mexico – Jose Hermosillo, Chairman and CEO, Casa Noble Tequila proudly announced today that music icon Carlos Santana has joined the Board and is now one of the owners of the brand. This new organizational change will allow Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.

"Santana’s love for the spirit of Casa Noble and his commitment to this new partnership is exciting for everyone involved with our brand," says Casa Noble CEO Jose Hermosillo. "Santana’s personal philosophy of quality and integrity in the pursuit of perfection is synonymous with the Casa Noble brand of fine ultra premium Tequilas.”


Azuñia Named "Official Tequila" of the 2011 and 2012 NORRA Mexican 1000 Rallies

Submitted by     April 28, 2011     8296   0

As the second annual NORRA Mexican 1000 gets set take the green flag for next week's three-day run down the legendary Baja peninsula, event organizers and Intersect Beverage Company have announced a new partnership that will see its Azuñia brand of premium tequila enjoy official status of the unique motorsports rally. Scheduled for May 4-8, the 2011 Mexican 1000 will cover over 1,000 miles over three days beginning in Mexicali, Baja, Mexico and finishing in La Paz.