Juan-Domingo Beckmann Introduces a Hand-Crafted Blend of Reposado, Anejo and Extra-Anejo tequilas with the Clarity, Complexity, Crispness and Craftsmanship of a Diamond

(TEQUILA.net) Juan-Domingo “Dobel” Beckmann, the sixth-generation leader of the world’s most prominent tequila-producing family, today announces the introduction of Maestro Dobel, the first-ever diamond tequila.  Unlike any other aged tequila, Maestro Dobel is a diamond-clear spirit – a result of a proprietary blending and filtration technique. 

Juan Dobel first imagined this unique tequila brand that bears his name while working with his family’s distilling Maestros.  Beckmann personally raised the finances for his vision in order to bring this silver tequila concept to market as a completely separate business entity. 

“I have long desired to create an aged spirit that is the liquid embodiment of my passion for tequila,” said Beckmann.  “Maestro Dobel represents six generations of my family’s dedication to crafting the finest tequilas available.  Yet, it also signals a renaissance – a new way of thinking about and enjoying tequila. ”

Standing alone in the category, Maestro Dobel is a luxurious silver tequila with the complexity of an aged spirit.  This exceptional blend of three tequilas can be judged, like a diamond, by four C’s:

Clarity:  The proprietary filtering system used by Maestro Dobel gently expels congeners and colors from the tequila, producing the “Diamond Clarity” without having an affect on aroma, flavor or complexity.

Complexity:  The incredible complexity of Maestro Dobel stems from the incredible array of differently aged tequilas in the blend: Reposado (rested 15 months), Anejo (rested 24 months), and Extra-Anejo (rested for 36 months).

Crispness:  The agave selected for Maestro Dobel grows in the volcanic lowlands of the Jalisco region, producing a tequila with lighter herbal and citrus aromas.  This hand-selected agave, combined with the tequila’s double distillation in post stills creates an exceptionally crisp tequila.

Craftsmanship:  Juan Dobel has entrusted the Tequila Maestros – Marco Anguiano and Luis Yerenas – to create the special blend for Dobel.  Every step of the process is crafted by hand – from the harvesting of the agave to the blending of the tequilas. 

Ideally balanced by clarity, complexity, crispness and craftsmanship, Maestro Dobel boasts a full-bodied palate, with bold notes of smoked wood and dried fruits.  These flavors are carefully balanced by a light nutmeg spiciness and a sweet honey finish. 

Juan-Dobel’s dedication to providing the finest hand-crafted tequila extends to Maestro Dobel’s meticulous packaging.  Each imposing bottle is built on a thick metallic base and is emblazoned with a unique crystal-cut design.  Each bottle is filled and labeled by hand and then individually numbered.   Unique for tequila, Dobel recognizes the ranch from which the 8-10 year-old agave was harvested.

Due to extremely limited quantities, Maestro Dobel will be available in August 2008 at the finest evening establishments in Los Angeles, Chicago, Milwaukee and Atlanta as well as online where legal.  Dobel is 40% Alc./Vol. and has a suggested retail price of $74.99. 

About Maestro Dobel Diamond Tequila:

Maestro Dobel is a luxurious silver tequila with the complexity of an aged spirit.  Created by Juan-Domingo “Dobel” Beckmann, the sixth-generation leader of the world’s most prominent tequila-producing family, Maestro Dobel Dobel is diamond-clear – a result of a proprietary blending and filtration technique.  Hand-crafted in Jalisco, Mexico, Dobel is a distinctive blend of three aged tequilas: Reposado (rested 15 months), Anejo (rested 24 months), and Extra-Anejo (rested for 36 months). Maestro Dobel will be available in August 2008 at the finest evening establishments in Los Angeles, Chicago, Milwaukee and Atlanta as well as online where legal.  Dobel is 40% Alc./Vol. and has a suggested retail price of $74.99.   For  more information, please visit: www.MaestroDobel.com.

About Proximo Spirits, Inc.

Proximo Spirits is a newly formed, privately owned, premium spirits distributor based in New York. In addition to Maestro Dobel Diamond Reposado Tequila, the company portfolio includes 1800 Tequila, Three Olives Vodka, Gran Centenario Tequila, as well as the exquisite Ron Matusalem Rum brand.

Reserva del Maestro Dobel Diamond Reposado Tequila

Kentucky's Heaven Hill Distilleries is teaming up with a Louisiana company on a spicy Tequila to be introduced this month in Indiana, North Carolina and other markets.

Tabasco Spicy Tequila carries a suggested retail price of $21.99 for a 750-milliliter bottle. Heaven Hill, based in Bardstown, has a licensing agreement with McIllhenny Co., maker of Tabasco pepper sauce. Suggested drinks include a "Spicy Maria" and a shot with salt and a wedge of lime.

A distillery in Jalisco, Mexico, will make the tequila. Heaven Hill will bring it to Kentucky next year.

Created from premium tequila flavored with the authentic and iconic TABASCO® brand Pepper Sauce, TABASCO™ Spicy Tequila is the unique and perfectly-balanced fusion of authentic premium Tequila with the hot, spicy and bold TABASCO® kick. TABASCO™ Spicy Tequila offers a new twist on shots and traditional cocktails like the margarita.

As a shot or in a cocktail, TABASCO™ Spicy Tequila will … Heat up the night.

http://www.tabascotequila.com

(TEQUILA.net) Inspirit Brands is delighted to announce the arrival of Ocho: an estate-grown, 100% Blue Agave Tequila range produced as a collaboration between by Tequila aficionado Tomas Estes and renowned distillers, the Camarena family - and the first brand ever to bear a ‘Tequila vintage’.

As interest in the category continues to gather pace, Ocho is set to be one of the most exciting Tequila releases to date – not least for the association with Estes, official Tequila Ambassador to the European Union and founder of the Café Pacifico group of bar-restaurants.

Not unlike the labelling of fine wines, Ocho’s ‘Tequila vintage’ signifies the exact year or harvest and location of the Agave plants that the spirit was derived from, underlining the finely balanced relationship between the terroir and quality of raw materials.

Ocho Blanco can be traced back to Rancho La Rivera, where the soil is similar to that of the Tequila valley, while for the Reposado, the agave has been harvested from the typically rich brown soil of the Los Altos region of Jalisco -from Rancho El Vergel.

The idea of a ‘Tequila vintage’ may be new and unique to the category, but the small- batch production methods are age old and artisanal.  Ocho Tequila is 100% natural, crafted slowly and with care.

The Ocho brand offers a guarantee of heritage, quality and value. The Blanco and Reposado will be available in 50cl bottles, and will appeal to bars and restaurants looking to offer customers the flavour of traditional and authentic Tequila, backed up by contemporary packaging that handles and pours with ease and comfort.

This is a Tequila range that has a unique story to tell. Not only does the brand name represent the 8th, and final, attempt at the ultimate recipe, the producers themselves are in their 8th decade of Tequila production and 8 years is the average age at which Ocho’s Agave is harvested.

While the Blanco is un-aged, giving a ripe and citrusy flavour, Ocho’s Reposado has been rested for precisely 8 weeks and 8 days for the unparalleled smoothness and complexity which mark a truly great sipping Tequila.

In a further similarity to fine wine, Ocho Tequila has been found to develop in the glass; releasing subtle nuances of nose and flavour that entice the drinker to keep coming back to experience more and more with every sip.

Tomas Estes comments: “I have been serving Tequila and Tequila drinks since 1976 in 5 European countries and Australia. Tequila Muestro Numero Ocho [recipe number eight] is both rewarding and satisfying when sipped and savoured straight as well as in a mixed drink or cocktail such as a Margarita.’

The bad news for Tequila lovers?  There are a few trade secrets to the final recipe that we can’t reveal and we’ll all have to wait a little longer for the Anejo which began the ageing process in June 2007…so watch this space.

Ocho Blanco and Ocho Reposado are available now, only at www.anybooze.com, www.thedrinkshop.com (free-phone 0800-169-6760) and at selected bars UK wide including Gilgamesh, Bungalow 8, Café Pacifico and Green and Red.

For further information please contact inspirit brands,
t: 0207 739 1333
e: Ali Gunning This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
or: Antoni Heatley This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
w: www.inspiritbrands.com

The US launch will be held at Tres Agaves in San Francisco on August 28th, 2008 with owner Tom Estes. Please see the event announcement:
http://www.tequila.net/tqforum/index.php/topic,825.0.html

Tequila Angel Bendito’s Blanco, Anejo and Reposado take flight. They are the newest products in Aguirre Tequila Imports' stellar portfolio.

TEQUILA.net: Aguirre Tequila Imports, a company whose tag line is "Join the Tequila Revolution," is poised to put out a new range of boutique Tequilas that epitomizes their spirit of independence, pride and innovation. Angel Bendito Tequilas are an ideal addition to the Aguirre line-up, thanks to focus and attention to detail that separates them from other limited batch specialty Tequilas.

"This is a hand-made product from beginning to end, from the harvesting of the blue Agave to the fermentation to the distillation to the crafting of the artisan blown angel shaped bottles to the one piece natural cork and glass stopper, topped by a chromed halo," says company CEO Ernesto E. Aguirre emphatically. "Labels are hand-painted through an artesian serigraphy process, and every step involves some form of high quality controls. No matter what expense is involved with this production, if a Tequila does not meet this family's standards, they won't put out a product that's anything less than what they would want in a fine Tequila themselves."

The Fonseca family, until recently, was focused on harvesting and sourcing Agave for high-end Tequilas for 80 years. However, the retirement of the family patriarch prompted younger members to reassess their own future in Tequila production. It was decided that the Fonsecas from here on out would produce a fine, small-batch trio of tequilas (Añejo, Reposado and Blanco) designed for a discriminating palate.

After years of getting the Tequila ready for market, they aligned themselves with Aguirre Tequila Imports, who in turn, are looking at late summer for their formal U.S. Launch and early fall for their flow to distributors and their accounts in limited markets throughout the U.S.

"Our goals are ambitious but realistic, taking into account the fact that this range is limited production and hand-produced from start to finish like many of our other brands," Aguirre says. "If we do 1000 cases of each type in the year starting with our launch, we will be very happy."

After a launch event tentatively scheduled for late summer, the company will follow with a series of print ads and promotion through involvement charitable golf tournaments including the Carson Palmer Open benefiting Hill View Acres (a home for abused and neglected children), the Jack-in-the-Box/Coca-Cola golf tournament supporting Big Brothers/Big Sisters, the Sickle Cell Disease Foundation Golf Tournament and the Dave Taylor/Jim Fox Cystic Fibrosis Golf Classics, among many others.

The high profile charity events are perfect platforms for Tequila Angel Bendito’s Tequilas, which are all crafted from 100% Blue Weber Agave grown in the nutrient-rich red soil of Arandas, Jalisco, Mexico, double distilled and aged in American White Oak barrels. The Angel Bentito Anejo is aged for a minimum of two years for a complex and rich wooden taste. The Angel Reposado is matured for nine to twelve months in small batch American White Oak barrels for smooth body and flavor. With the Angel Blanco, though there is no aging involved, its exceptional purity and softness makes it an ideal foundation for a variety of cocktails.

For more information, visit www.aguirretequilaimports.com or call Ernesto E. Aguirre at 626-359-1913.