| Tequila Herradura Signature Silver Margarita Takes Flight for Delta Customers Worldwide |
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| Submitted by MrAgave | |
| July 14, 2008 | |
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TEQUILA.net – Tequila Herradura, one of the oldest and most storied tequila brands since 1870, announced today its partnership with Delta Air Lines to offer the signature Herradura Silver Margarita to passengers traveling on all Delta flights worldwide. The Margarita which took flight on June 15 marks Tequila Herradura’s first appearance on a major U.S. airline’s in-flight cocktail menu. “We’re pleased to collaborate with Delta Air Lines to enhance passengers’ in-flight experience with drinks crafted with our 100 percent blue agave tequila,” John Hayes, managing director for Tequila Herradura. “The refined aroma and taste of the Herradura Silver Margarita, served with all-natural fruit juices and garnishes, will treat casual travelers and seasoned jetsetters alike with a unique sensorial experience.”“At Delta, we remain committed to providing our global customers with a wide variety of premium and innovative onboard options whenever they fly with us,” said Jake Frank, Delta’s managing director of Global Product Development and Delivery. “We’re pleased to partner with Tequila Herradura, a world-renowned company and brand, to offer Herradura’s Signature Silver Margarita to all Delta passengers worldwide.” The Herradura Silver Margarita is created with Herradura Silver Tequila – aged for 45 days in American oak barrels for a light hint of vanilla with a warm finish – and premium Stirrings Margarita Mix. Renowned for being the tequila industry’s foremost innovator, Casa Herradura introduced the first Reposado tequila in 1974 and later launched the first Extra Añejo, Seleccion Suprema. In 1994, Casa Herradura launched el Jimador Tequila to honor the men who harvest agave plants. Today, el Jimador is the #1 selling tequila in Mexico. About Casa Herradura Founded by Ambrosio Rosales and Aurelio Lopez, Casa Herradura is one of the oldest and most respected producers of tequila, which many believe, delivers the world's highest quality, most authentic tequila experience because of the expertise and leadership it has developed since 1870. Located and produced in the heart of Mexico’s tequila region, in the tiny town of Amatitan, Jalisco, Tequila Herradura is 100% blue agave tequila carefully crafted using traditional methods, such as cooking the agave in clay ovens and fermenting naturally with wild yeast. This sophisticated process delivers a rich, smooth and unexpected taste that evokes memories of our agave fields. |
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