TEQUILA, Jalisco, Mexico -- Deep below the public areas of the LaRojeña distillery that produces the numerous expressions of Jose Cuervo tequila lies family history.
Here, in a stone cellar few get to see, damajuanas of Reserva de la Familia tequila sit undisturbed, some behind bars and stone pillars and arches since as far back as 1890.
Thick layers of white dust coat many of the containers, some of which are unadorned glass, others that have been wrapped in basket-like coverings made from agave leaves to protect against breakage. They sit in marked contrast to their newer cousins, contained outside the barred area in pristine American oak casks that have been cellared in more recent years.
Italian drinks group Campari posted a 1.6 percent rise in core profit in the first nine months of the year, and said it had bought Mexican Tequila distillery San Nicolas for $17.5 million plus debt.
Premium Tequila Cruz del Sol Announces Record Sales and National Presence Following Launch at Luxury Resort
The most recent example includes the hosting of an exclusive premier for their award-winning spirit and signature drink at Windows on the Green, the renowned restaurant located at the AAA Five Diamond Phoenician resort in Scottsdale. With more than 125 distinguished guests in attendance, CRUZ Tequila also reported a staggering 286 percent sales increase for the summer, a successful precursor to the introduction of their premium spirit to a national audience on November 24, 2008.
Central Texas Spirits, Inc. introduces the award winning Blanco, Reposado, and Añejo Tequilas of El Gran Jubileo to the US this fall. Though well known in the finest Mexican resorts for years, Tequila drinkers north of the border will finally get a chance to experience the exceptional purity and character of these 100% Blue Agave Tequilas. These Tequilas set the standard for quality, smoothness and flavor.
The story of how Ernest and Julio Gallo founded their winery has been told often. But the inside story rarely revealed is how the brothers -- and subsequently their children and grandchildren -- expanded the family business to more than $2 billion in annual sales.
But Wine isn't the only beverage Gallo has plans for...
The company recently went into the gin business and Gallo said it's "taking a serious look at tequila now."
