In short, this was a decent blanco tequila that is wonderfully packaged and not at all worth the price.

Aroma: Simple agave and maybe a bit of earth and spice.
Initial Taste: Clean, light agave and a touch of bitterness that I didn't like that much.
Body: Thin, but the agave comes through a bit more.
Finish: A bit of burn and it doesn't stay with you.

If you bought it, you'll enjoy it and enjoy the bottle. From a value perspective, you can just flat out do better. It will look great on a shelf though.

I won't lie, I have plenty of memories tied to the Cuervo brand. The first tequila I ever drank was Cuervo gold, and I'm sure this is the case with most everybody reading this, and like it or not, the Cuervo name has a certain mystique.
But alas, times have changed and we have all moved on to better things. This Cuervo Platino is certainly a better thing. This is a nice tequila. Smooth, flavorful, and with one of the best bouquets of any spirit I've had recently. I smell it and I just want it.
Overall, this is a smooth, tasty, agave laden tequila that shines with the best of them. Highly recommended.

I'm not a big fan of the Cuervo brand. What made me buy this bottle was how pretty the box and bottle was. I was surprised how much i ended up like this blanco. It is by far the best tequila that Jose Cuervo makes. I would buy this again

the price just dropped in my area to 45 bucks, much better then most silvers,very smooth with a great ending,

Tasted with ice on May 13, 2008.

Jose Cuervo Platino Reserva de la Familia

Color: clear
Aroma: agave & the smell of the ice
Taste: light on the tongue with the taste of wet cement thoughout finishing with very little burn

This is a blanco that I felt is all name and over priced. I will not try again without the ice to see if the taste changes as other blanco have cut thru the ice with great flavors. I favor the blancos of Chinaco, Corralejo and Milagro. My current top three blanco picks as of the writing of this review.