New Brands and Bottles Ocho Tequila is the Magic Number for Inspirit Brands

Ocho Tequila is the Magic Number for Inspirit Brands
Submitted by Tequila.net     August 06, 2008    
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Ocho Tequila(TEQUILA.net) Inspirit Brands is delighted to announce the arrival of Ocho: an estate-grown, 100% Blue Agave Tequila range produced as a collaboration between by Tequila aficionado Tomas Estes and renowned distillers, the Camarena family - and the first brand ever to bear a ‘Tequila vintage’.

As interest in the category continues to gather pace, Ocho is set to be one of the most exciting Tequila releases to date – not least for the association with Estes, official Tequila Ambassador to the European Union and founder of the Café Pacifico group of bar-restaurants.

Not unlike the labelling of fine wines, Ocho’s ‘Tequila vintage’ signifies the exact year or harvest and location of the Agave plants that the spirit was derived from, underlining the finely balanced relationship between the terroir and quality of raw materials.

Ocho Blanco can be traced back to Rancho La Rivera, where the soil is similar to that of the Tequila valley, while for the Reposado, the agave has been harvested from the typically rich brown soil of the Los Altos region of Jalisco -from Rancho El Vergel.

The idea of a ‘Tequila vintage’ may be new and unique to the category, but the small- batch production methods are age old and artisanal.  Ocho Tequila is 100% natural, crafted slowly and with care.

The Ocho brand offers a guarantee of heritage, quality and value. The Blanco and Reposado will be available in 50cl bottles, and will appeal to bars and restaurants looking to offer customers the flavour of traditional and authentic Tequila, backed up by contemporary packaging that handles and pours with ease and comfort.

This is a Tequila range that has a unique story to tell. Not only does the brand name represent the 8th, and final, attempt at the ultimate recipe, the producers themselves are in their 8th decade of Tequila production and 8 years is the average age at which Ocho’s Agave is harvested.

While the Blanco is un-aged, giving a ripe and citrusy flavour, Ocho’s Reposado has been rested for precisely 8 weeks and 8 days for the unparalleled smoothness and complexity which mark a truly great sipping Tequila.

In a further similarity to fine wine, Ocho Tequila has been found to develop in the glass; releasing subtle nuances of nose and flavour that entice the drinker to keep coming back to experience more and more with every sip.

Tomas Estes comments: “I have been serving Tequila and Tequila drinks since 1976 in 5 European countries and Australia. Tequila Muestro Numero Ocho [recipe number eight] is both rewarding and satisfying when sipped and savoured straight as well as in a mixed drink or cocktail such as a Margarita.’

The bad news for Tequila lovers?  There are a few trade secrets to the final recipe that we can’t reveal and we’ll all have to wait a little longer for the Anejo which began the ageing process in June 2007…so watch this space.

Ocho Blanco and Ocho Reposado are available now, only at www.anybooze.com, www.thedrinkshop.com (free-phone 0800-169-6760) and at selected bars UK wide including Gilgamesh, Bungalow 8, Café Pacifico and Green and Red.

For further information please contact inspirit brands,
t: 0207 739 1333
e: Ali Gunning This email address is being protected from spambots. You need JavaScript enabled to view it.
or: Antoni Heatley This email address is being protected from spambots. You need JavaScript enabled to view it.
w: www.inspiritbrands.com

The US launch will be held at Tres Agaves in San Francisco on August 28th, 2008 with owner Tom Estes. Please see the event announcement:
http://www.tequila.net/tqforum/index.php/topic,825.0.html

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