Mejor Tequila Company Brings Modern Luxury to Tequila
Submitted by Tequila.net
April 18, 2008
Los Altos, CA (TEQUILA.net) - The Mejor™ Tequila Company, LLC (MTC) introduces a luxury line of upscale tequilas, crafted to deliver unsurpassed quality and sophistication. We are pleased to report that this excitement has created a buzz in the fine spirits industry and with luxury spirit connoisseurs alike. We invite you to experience Mejor™ tequila and take the ultimate step into modern luxury.
Mejor™ is a new luxury tequila, but the founders of MTC have a mature understanding and long association with tequila. In fact, the art of cultivating premium quality (weber) blue agave has been in the family since the mid 1900’s, and it is with great pride that Mejor introduces its super premium lines of tequilas using its own family estate blue agave. The family estate fields of Mejor are located in the los Altos de Jalisco region- known for the rich red soils and tame arid microclimate consistently yielding the best crops of tall majestic blue agave.
Mejor distinguishes itself by focusing on top quality micro-batch production, providing enough time to meticulously distill and uncover a wonderfully smooth, rich taste and complex character of a true super premium tequila. Other “premium” brands can’t deliver this level of sophistication, as their goal is mass production.
Building a great brand requires the assembly of talented people. Mejor’s team includes master distiller Igr. Marco Cedano Nuñez, who perfected his talents making world famous Don JulioTM tequilas. In joining Mejor, Igr. Cedano Nuñez was challenged to continue to perfect his art, and to produce the smoothest tequila yet, starting with his personal hand-selection of the best mature agave from Mejor's estate lands.
Mejor’s Blanco tequila is as pure and fresh as it gets. Mejor’s Blanco tequila, with its naturally smooth taste is perfect for sipping, shots, or mixing with traditional fruit blends. Traditional margaritas with Mejor Blanco will taste clean, fresh and crisp.
In Mejor’s Reposado tequila, the extra time in the barrel helps bring out a mellow caramel taste, with touches of citrus, making the tequila perfect for sipping, mixing with sparking water and lime, or being showcased in sophisticated cocktails.
Mejor’s Añejo tequila has darker rich tones from the extra barrel time, and exudes tame aromas of vanilla, chocolate, and caramel, which are sure to please even the most discriminating connoisseurs of fine spirits. Mejor’s Añejo is perfect for enjoying in any form, but its complexities can be best savored neat to allow full enjoyment of the bouquet of flavors and clean yet complex aromatics.
Mejor will also launch Mejor™ Pink tequila, which is Mejor’s 100% blue agave Blanco tequila accented with a fresh natural fruit flavoring. Pink aims to please non-traditional tequila drinkers. Pink is designed to blend Mejor's luxury tequila into the cocktail culture. Presented in a very contemporary, attractive, and distinctive package, Pink is sure to be an attention grabber. As a compelling accessory to Mejor's suite of luxury tequilas, Pink is fashioned to allow for tequila enjoyment by the most discriminating of tastes.
Tequila has been identified as one of the fastest growing spirits in the world, and yet, traditional tequila companies generally fail to satisfy more sophisticated pallets- leaving a void for those who appreciate substance, style, design, and who demand unsurpassed quality. Mejor tequilas fill this void, as Mejor has developed its tequila as a luxury spirit that people will notice, appreciate, and demand. Mejor is ready to make a splash, redefine the tequila industry and serve those seeking a truly exceptional experience.
Mejor™ is a licensed California Importer and Wholesaler. Our tequilas will be available mid summer 2008. Contact Mejor Tequila Company for specials during the pre-release sale.
Mejor Tequila Company, LLC