New Tequila Brands

TEQUILA DON JULIO® 70 AÑEJO CLARO
100% BLUE AGAVE

Tequila Don Julio® 70 Añejo Claro is a truly unique product that redefines the Añejo tequila category by embodying the rich, complex flavor of a traditional Añejo in a liquid that is filtered to become a clear spirit. This extraordinary tequila represents another evolution in the tequila category and marks the world’s first clear Añejo, pioneered by Tequila Don Julio.

The luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest-caliber, fully matured and ripened blue agave hand-selected from the rich, clay soils of the Los Altos region in Jalisco.

Tequila Don Julio 70 originated from Master Distiller Enrique de Colsa’s special reserve and is being launched in honor of the 70th anniversary of the year Don Julio González began perfecting the art of tequila making. To create this unique masterpiece tequila, Tequila Don Julio hand selects the finest blue agave plants at the peak of their maturity. The agave is then hand harvested and twice distilled at La Primavera, the distillery founded by Don Julio González. Tequila Don Julio 70 is aged to perfection in reclaimed American white oak barrels for 18 months, then carefully filtered for extra smoothness and its unique clarity.

New Launch Completes Brand Portfolio with 100% Fresh, Blue Agave Tequila

Sauza® Tequila, a member of the Beam Global Spirits & Wine family, announced the addition of Sauza® Blue to its portfolio, marking the Sauza brand’s first entry into 100% agave tequila.

Available in both Silver and Reposado, Sauza Blue Tequila features the same crisp, fresh agave flavors that consumers have come to expect from Sauza Tequila, now made from 100% blue agave. Both marques offer their own unique flavor profiles, with Sauza Blue Silver containing a sweet agave and peppery flavor combined with hints of honeysuckle, and Sauza Blue Reposado blending the taste of cooked agave with well-defined wood notes.

Though many fashionable products bear the Ed Hardy name, the tequila named for the legendary tattoo artist actually adheres to his commitment to detail and quality.

TEQUILA.net - In the last decade, French designer and entrepreneur Christian Audigier transformed an underground body art legend into a beloved American icon, celebrity cult figure and household name. The distinctive style of Don Ed Hardy, Godfather of the Modern Tattoo, is now celebrated on everything from sportswear to sport drinks.

While everything iconic and widely embraced by Hollywood celebrities runs a risk of becoming too ubiquitous, and other spirits do bear Ed Hardy’s name and artwork, Elements Spirits, Inc. and parent company Worldwide Beverage Imports are proud to release Ed Hardy® Silver Tequila—made with the same attention to detail the artist put into every tattoo during his heyday in the 1940s and 50s.

Like Audigier’s original Ed Hardy clothing and accessories collections earlier in the decade, the Ed Hardy® Silver Tequila bottle makes quite an impression with its vibrant tattoo imagery and strong lines. The tequila inside, meanwhile, lives up to its promise. The liquid is luminous, while the aromas are vibrant and the mouth feel is silky and delicate. This renders it the perfect foundation for the myriad of creative, statement-making cocktails, its core audience—young, affluent and trend-setting adults—enjoy ordering at their favorite lounge or making at home for friends.

“Many lifestyle-driven design houses, including Roberto Cavalli and Calvin Klein have proven that product extensions can succeed brilliantly when there is as much attention paid to the product behind the label, explains Elements Spirits CEO Kim Brandi. “There is a reason why Don Ed Hardy’s tattoo art has resonated with fashion conscious, trend-setting consumers. For this reason, when launching a tequila with Ed Hardy’s name on it, we had a responsibility to ourselves and the consumers to create a versatile and finely crafted tequila that would endure beyond trends – like actual Ed Hardy tattoos themselves.”

Ed Hardy® Tequila, which is certified Kosher and Organic is available nationwide and retails for $39.99.

Ed Hardy® Tequila is a product of Worldwide Beverage Imports, LLC., producer of fine quality, organic and Kosher products such as Agave 99® Tequila KAH® Tequila. Please sip your tequila responsibly. For more information on Ed Hardy® Tequila, visit www.edhardybeverages.com.

Ed Hardy Tequila Silver

Renowned Entrepreneurs and Industry Professionals Join Forces to Build Tequila Avion into an Iconic Brand

Defining A New Standard of Quality and Taste in Ultra Premium Tequila

New York, NY – Avion Tequila LLC was formed by a group of entrepreneurs and beverage industry professionals with the sole purpose of creating and developing a tequila that defines a new standard of quality and taste. The announcement was made by Ken Austin, Founder and Chairman of Tequila Avion.

Ken Austin, an integral part of the executive management team at Marquis Jet since 2001, and currently one of the Company’s Executive Vice Chairmen, has had a consuming passion for the beverage industry since early in his business career when he worked in senior management positions at E&J Gallo and The Seagram Beverage Company. Mr. Austin has been a tequila lover for nearly two decades, searching for the ideal tequila, and formed Tequila Avion with Kenny Dichter, Founder, Chairman and CEO of Marquis Jet and Chairman of MGX Lab.

Jenna Fagnan was recently appointed as President of Tequila Avion. "Jenna is an exceptional professional with outstanding qualifications in the wine and spirits industry. Jenna will be instrumental to the success of Tequila Avion," said Mr. Austin. Prior to joining Tequila Avion, Ms. Fagnan served as Vice President of Marketing and Vice President of Sales at TAG Heuer, a subsidiary of LVMH and prior to that was Managing Director of Dom Pérignon USA, a subsidiary of Moët Hennessy. Previously, Ms. Fagnan was a Supervisor with Wieden & Kennedy on the Nike and Coca Cola businesses, in which capacity she helped to develop brand strategy, create multimedia advertising campaigns and re-launch the Diet Coke and Coca Cola Light brands worldwide.

Said Ms. Fagnan, "It is a privilege for me to join Tequila Avion because we have a product that defines a new standard of quality and taste, as well as a stellar team of marketing, branding, advertising and public relations professionals to support it. I am confident that, together, we will redefine the trade and consumers' expectations, invigorate and grow the tequila marketplace and capture a significant share of the ultra premium tequila category."

"I've always experimented and searched for a tequila that is smooth and has great character, whether I drink it neat or in a cocktail. Over the years, close friends and business associates who were also passionate about tequila have joined me in this pursuit," said Mr. Austin. "We came to realize that if we wanted the ideal tequila – balancing exceptional taste, character and smoothness - we would have to create it ourselves. With the help of experts that understood our quest, that is exactly what we have achieved in Tequila Avion, a distinctive and defining new standard of quality and taste in tequila, or 'Taste Elevated' as we refer to it."

Tequila Avion forged a partnership with fifth generation agave growers to secure the finest Blue Weber Agave plants found in the very highest regions of Jalisco, Mexico, which are the most coveted for use in tequila production, due to their rich mineral content as well as their distinct quality and character. Earlier this month, Tequila Avion completed a multimillion dollar round of funding from investors, including many notables from the worlds of arts and culture, business, technology, sports, lifestyle and luxury goods.

The formulations for Silver, Reposado and Anejo, the three Tequila Avion varietals are now in full production. Distributor partnerships, launch markets, and rollout plans are complete and will be disclosed imminently. The Company's web site will launch early July at www.TequilaAvion.com and it has a Facebook fan page; Tequila Avion.

About Tequila Avion
Tequila Avion is the ultra premium tequila that defines a new standard of quality and taste - “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avion’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avion is available in Silver, Reposado and Anejo varietals. To learn more please visit www.TequilaAvion.com or Facebook; Tequila Avion.

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Arandas, Mexico - Two and a half centuries after co-founding the Mexican town of Arandas, today's epicenter of highland Tequila production, legendary Tequila-producing family Camarena has unveiled Familia Camarena Tequila, a new premium Tequila crafted from 100 percent Blue Agave. A testament to the regional flavors of the Los Altos Highlands, the new Familia Camarena Tequila is a culmination of six Camarena generations whose influence on the refinement of quality Tequila production has shaped the standards of modern-day premium Tequila.