Latest Tequila News

The World's Best Tasting Silver Tequila Hosts a Series of Masquerade Events Across the Country

NEW YORK, April 22 /PRNewswire/ -- To introduce Jose Cuervo Platino, a handcrafted ultra premium silver tequila, to the nation's top influencers and trendsetters, the world's most renowned tequila company launched a two-month tour hosting Cuervo Platino Masquerade Balls in ten key markets across the country. The exclusive, invitation-only parties are currently taking place at upscale clubs, lounges and non-licensed locations that have been converted to convey the luxurious aspects of the brand as well as its heritage.

The national tour kicked off with a masquerade ball in Miami on February 28th. Jose Cuervo Platino also held events in Atlanta, Denver, Dallas and Houston. This month, the final group of masquerade balls will be held in Los Angeles, San Francisco, Las Vegas and Chicago. The tour will culminate with a party in New York City on April 24th.

"These consumer gatherings allow us to connect with people and spread the word about this superb tequila, which is essential to our business," said Adam Rosen, Senior Brand Manager, Jose Cuervo. "We've invited consumers to some of the top locations in each city to help us celebrate the creation of the world's best tasting silver tequila in a fun, yet responsible manner."

Upon entry, guests are escorted through custom wooden doors that resemble the doors at La Rojena, the Jose Cuervo estate in Mexico. Once they are inside, they are invited to the mask wall where they can select their disguise for the evening. After they are properly attired for the party, guests can sample signature Cuervo Platino cocktails at the bar, mingle with friends on the dance floor and enjoy music from the country's hottest DJ's.

Once reserved exclusively for the Cuervo family's private enjoyment, Jose Cuervo Platino is the first ultra premium silver tequila to be created by a family with a 200-year history of making the world's finest tequilas. Due to an increase in demand for high-end tequilas, particularly in the silver category, the Cuervo family felt it was time to unlock their secret.

Jose Cuervo Platino is made from 100% blue agave and is handcrafted using a proprietary distillation method called "Esencia de Agave(TM)." In a recently conducted blind tasting by the Beverage Testing Institute, Jose Cuervo Platino was ranked as the number one silver tequila, outperforming all other ultra premium silver tequilas in the tasting. Jose Cuervo Platino received the BTI's highest rating ever for silver tequila, a 96, which the tasting panel deemed "superlative."

Handcrafted in individually numbered bottles and presented in a beautiful blue wooden display box, Jose Cuervo Platino is available in fine liquor stores, restaurants and lounges nationwide. Jose Cuervo Platino retails for approximately $59.99 for a 750 ml bottle.

Jose Cuervo is the world's largest producer of tequila. In addition to Jose Cuervo Platino, the Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com.

Website: http://www.josecuervo.com/
Website: http://www.diageo.com/

Source: PRNEWSWIRE.com 

Casa Noble Unveils a Beautiful Secret - Brand's New Logo and Bottle Design to Debut at WSWA

Casa Noble, the family of triple-distilled tequilas - Crystal, Reposado, Anejo - introduces a new logo and hand-crafted bottle design for the brand at the Wine and Spirits Wholesalers of America (WSWA) 2008 convention being held April 6 - 9 in Las Vegas, NV. To coincide with the brand update, the company has also added a Single Barrel Reposado and a Single Barrel Anejo to their line.

Los Angeles, CA (PRWEB) April 1, 2008 -- Casa Noble, the family of triple-distilled tequilas - Crystal, Reposado, Anejo - introduces a new logo and hand-crafted bottle design for the brand at the Wine and Spirits Wholesalers of America (WSWA) 2008 convention being held April 6 - 9 in Las Vegas, NV. To coincide with the brand update, the company has also added a Single Barrel Reposado and a Single Barrel Anejo to their line.

"It is with great pride and pleasure that we unveil a new edition of hand-crafted bottles and with them a new logo for our expanded line of triple-distilled tequilas," said Casa Noble's Jose (Pepe) Hermosillo. "This evolution reflects the intent of our brand from its inception, and together, transmits the search for a 'superior tequila experience' into reality."

The company's new bottle design emphasizes softer curves and refined edges creating a sculpture expressed in glass. Crystal clear glass is used for the Crystal, deep blue identifies the magnificent Reposado, and a unique, majestic purple glass decanter honors an extra- aged Anejo. "The brand's new logo reflects the transformation of a boutique brand, one supported by exceptional quality and flavor, into a major contender in a fiercely competitive environment," says brand visionary David Ravandi, the company's president and co-chairman. Ravandi designed the new bottles and guides the creative direction of the brand.

Casa Noble's journey as a brand is best described as an evolution. Since the days of the company's first white Talavera bottles, the beautiful and unique decanters which are now highly sought after by tequila aficionados around the world, Casa Noble's achievements can be seen everywhere: in the company's growth, its brand maturity, and through accomplishments that have led to smarter business practices.

"The new face of Casa Noble is more than just an update of visual elements," said Otto Hoernig III Casa Noble co-chairman. "It is a deep reflection of the evolution we have experienced in response to the growing demands of true tequila aficionados. Our new look is a living testimony that evolution is something that you can feel, see and taste."

Alive with tradition, obsessed with quality and pureness, Casa Noble's respect for the ancient ways of true tequila production is deeply embedded in its products and its stunning new crystal bottles which could not be mistaken for anything but - Casa Noble.

About Casa Noble:
Casa Noble is a family owned boutique distillery, that dates back to the late 1700's, located in the town of Tequila, Jalisco. Casa Noble Ultra Premium Tequila was also recently awarded "Outstanding Tequila of the Decade", it was the first silver tequila to get a double gold medal at the prestigious World Spirit Competition and has been selected as best Tequila in Mexico by The Mexican Tequila Academy. Casa Noble 100% Blue Agave, triple distilled and aged in special French White Oak is traditionally hand made with love and passion.

Top-Selling Ultra-Premium Tequila Appoints Southtrade International as new Distributor for Australian Domestic Market

LAS VEGAS  and SYDNEY (March 28, 2008) – Patrón tequila, one of the fastest-growing luxury spirit brands in the world, announced that it has signed an agreement with Southtrade International to sell its portfolio of fine spirits in Australia, increasing distribution to more bars, restaurants, hotels, and retail stores throughout the country.

Distilled and packaged entirely by hand, Patrón is produced from the finest 100 percent Weaber Blue agave grown in the highlands of Jalisco, Mexico, and is one of the first ultra-premium tequilas available on the world market.

“The interest in Patrón and other ultra-premium tequilas and high-end spirits continues to flourish in Australia,” says Chris Spake, global brand manager at the Las Vegas-based Patrón Spirits Company. “In Southtrade, we’ve found a partner with a proven track record in building successful brands. We’re looking forward to working with them to introduce our Patrón tequila portfolio to more people Down Under, and growing our presence throughout the country.”

Southtrade International’s goal is to broaden the choice of premium beverage alcohol for Australian bartenders, liquor enthusiasts, and the general public. The company specializes in, and is passionate about, quality spirits, liqueurs and beers, particularly the unusual, and the hard to get.

“Cocktail drinkers in Australia are adventurous and always looking for new and different spirits. Just as people in North America and other parts of the world have discovered the taste and versatility of Patrón tequila, we’re confident that Australians too will come to appreciate ultra-premium tequila and embrace this very high quality brand,” says Dave Higgins, director of North Sydney-based Southtrade.

Worldwide, Patrón is available in more than 75 countries and islands, including the U.S. and Canada; the U.K., Ireland, Italy, Germany, and France; and Japan, Hong Kong, and Korea.

Every step in producing Patrón tequila – from harvesting the agave, to the time-honored Tahona and roller mill distillation processes, to the individual labeling, signing and inspection of each bottle – is done with the careful precision and care that can only be accomplished by hand.

The Patrón Spirits Company portfolio includes Gran Patrón Burdeos tequila (limited-production añejo racked in French Bordeaux barrels), Gran Patrón Platinum tequila (triple-distilled, small-batch silver tequila), Patrón Silver tequila (smooth, soft and light tequila without an oak flavor), Patrón Añejo tequila (blended and oak-aged for a minimum of 12 months), Patrón Reposado tequila (blended to incorporate the fresh, clean taste of Patrón Silver, with a hint of the oak flavor found in Patrón Añejo), Patrón Citrónge (extra-fine orange liqueur), Patrón XO Café (blend of ultra-premium tequila and the natural essence of fine coffee), and Ultimat ultra-premium Polish vodka.

For more information about The Patrón Spirits Company and its range of fine spirits, please visit www.patronspirits.com . For more information about Southtrade International, please visit www.southtradeint.com.au .

Contact:
Hunter Heres or Greg Cohen                                   
The Richards Group           
+1-214-891-5005 / +1-214-891-3544                   
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March 7, 2007 (El Paso, TX)  Look out wine country, Dos Lunas Tequila officially launches in the state of California today.  The arrival to California is groundbreaking for the tequila brand.  California is the 13th state Dos Lunas is introducing the brand to, consistent with the company’s objective to expand to the entire United States by 2010.  In terms of consumption, California is the top player in the tequila category.  Dos Lunas has partnered with California-based Wine Warehouse for distribution in the state.  The launch to California falls in line with the brand’s completion of their flight, with the recent addition of Dos Lunas Anejo.  Dos Lunas Spirits is made up of four ultra-premium and award-winning tequilas: Dos Lunas Silver, Dos Lunas Reposado, Dos Lunas Anejo, and Dos Lunas Grand Reserve.  According to Wine & Spirits Daily, tequila continues to rise in popularity: "Tequila showed the most growth out of all the alcohol categories, with overall dollar sales rising 13.8% and volume up 10%. Sales of the ultra-premium tequila segment rose 33% in January.” 

Dos Lunas Tequila produces a line of award-winning ultra-premium tequila made from 100% estate grown Blue Agave.  Headquartered in El Paso, TX, Dos Lunas Tequila is all-natural and chemical free.  For more information, please visit www.doslunas.com or call 877.DE.AGAVE.

Contact:  Emily Thompson
Dos Lunas Spirits
915.533.2000
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February 22, 2008 (El Paso, TX)  Dos Lunas Anejo won the Gold Medal at the 2008 Agave Spirits Challenge last week in Cancun, Mexico.  This is the first spirits competition in which Dos Lunas Anejo has participated.  During the blind tasting, over eighty tequilas were judged based on aroma, initial taste, the body of the spirit, the finish and lastly, smoothness and quality.  Judges included tequila aficionados, master tequiliers, mixologists, authors and professors.

Made from natural yeast, Anejo is aged for eighteen months in bourbon barrels and New American oak barrels, offering accents of warm vanilla and spiced plums.  The product line began with Dos Lunas Silver and Reposado which have paved the way for the brand.  Similar to its predecessors, Anejo is a super-smooth, 100% natural, ultra-premium tequila.  Consistency among all products is the key to the premium quality found in Dos Lunas Grand Reserve, a ten-year aged Extra Anejo launched in late 2007.   Dos Lunas strives to provide the best tequila in the world.  Introducing Dos Lunas Anejo fulfills the brand promise and completes the flight of Dos Lunas Tequilas.  Dos Lunas Anejo will officially launch this spring.

Dos Lunas Tequila produces a line of award-winning ultra-premium tequila made from 100% estate grown Blue Agave.  Headquartered in El Paso, TX, Dos Lunas Tequila is all-natural and chemical free.  For more information, please visit www.doslunas.com or call 866.DE.AGAVE.

Contact:  Dos Lunas Spirits
Emily Thompson, 915.533.2000
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