Latest Jose Cuervo and 1800 Tequila Win IMPACTs 2006 HOT BRAND Award

Jose Cuervo and 1800 Tequila Win IMPACTs 2006 HOT BRAND Award
Submitted by Tequila.net     March 13, 2007    
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Jose Cuervo Especial, Jose Cuervo Golden Margarita and 1800 Tequilas Win IMPACT's 2006 "HOT BRAND" Award


NEW YORK-(Business Wire)-March 13, 2007 - Jose Cuervo Especial, the number one Tequila worldwide and the 8th largest global distilled spirit brand, Jose Cuervo Golden Margarita, the first super premium ready-to-serve margarita, and 1800, the world's best selling super-premium Tequila, have been named "Hot Brands" in the March 1st and 15th issue of Impact, the leading spirits industry publication. The awards will be presented by Impact editor and publisher, Marvin Shanken, at the 64th Annual Wine & Spirits Wholesaler Association Convention in Orlando, FL from April 28th to May 1st, 2007.

"Our 'Hot Brand' Awards are reserved for only the top growth brands in the United States. Jose Cuervo Especial, Jose Cuervo Golden Margarita and 1800 Tequila have demonstrated significant growth and we are proud to honor their achievements," commented Mr. Shanken.

The annual Impact "Hot Brand" Awards recognize brands and companies that have attained over 200,000 (9 liter) case equivalent depletions in the spirits, beer and wine categories while also meeting one of the following criteria:

-- An established brand with at least double digit growth for each of the past three calendar years (2003 to 2006);

-- A brand that has existed for less than 3 years, and a brand which had been flat or declining previously, has demonstrated at least 15% growth in 2006;

-- A top 10 brand with at least 5% growth in 2006, and at least 15% growth since 2003.

As the 8th largest distilled spirits brand in the world, Jose Cuervo qualified as a "special consideration" brand for achieving at least 5% growth in 2006 and at least 15% growth since 2003. Jose Cuervo Golden Margarita qualified as a "significant" new product with at least 15% growth in 2006. 1800 Tequila qualified as an established brand with at least three years of consecutive double digit growth.

"It's an incredible honor to win three Impact 'Hot Brand' Awards this year," commented Carlos Arana, Managing Director, Jose Cuervo International, the global marketing and distribution division of Jose Cuervo and 1800 Tequilas. "I am extremely proud of the work that has been accomplished by my colleagues at Jose Cuervo International. In partnership with our US distributors, Diageo North America and Skyy Spirits, we have successfully demonstrated that Jose Cuervo Especial, Jose Cuervo Golden Margarita and 1800 Tequila are driving the growth and paving the way in the Tequila category."

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo tequila portfolio includes Jose Cuervo Especial, Jose Cuervo Clasico, Jose Cuervo Flavored Tequilas, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc - the world's leading premium drinks business.

About 1800(R) Tequilas

The Ultimate Portfolio consists of 1800(R) Silver, 1800(R) Reposado and 1800(R) Anejo. 1800(R) Tequila is the number one super-premium Tequila in the United States. Crafted in the highlands of Jalisco, Mexico, it is the first Tequila to be aged in French and American oak barrels. 1800(R) Tequila is distributed in the United States by SKYY Spirits, a subsidiary of Gruppo Campari, based in San Francisco.

About IMPACT

Impact is the leading source for exclusive data on the alcoholic beverage industry in the United States and internationally. Every issue features up-to-the minute data and analysis on trends in the worldwide drinks market. It also includes exclusive interviews with industry executives, reports of significant business developments, coverage of all new product launches, reliable data on companies, categories and brands, as well as sales and consumption trends.

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