Latest Tequila News

Drinks Americas Revenue Exceeds $2.4mil from KAH Tequila Sales

Jan 04, 2012

Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAMD), a leading developer and marketer of beverage products, announced that since September when its transaction with Worldwide Beverage Imports, LLC resulted in the Company acquiring license and distribution rights for the KAH Tequila brand, the Company has shipped over 20,000 cases of KAH, generating over $2.4 million dollars in revenue.

Drinks Americas reports the brand is currently growing at a rate of 900% over the prior year. Drinks Americas is now selling Kah Tequila in 35 US markets through top national distributors. All distributors have placed second and follow up orders since September. The Company expects to expand KAH Tequila throughout the entire United States in 2012.

Diddy Hints at Launching New Tequila

Dec 22, 2011

The entertainment mogul hints at expanding his liquor brand, transitioning away from music.

With the success of his vodka, Ciroc, Sean "Diddy" Combs may expand his liquor empire by launching a new tequila brand.

During an interview with AdWeek, the hip-hop entrepreneur revealed that he has been spending time south of the border doing some research.

"The only other thing I can tell you that I am working on is I have been spending some time in Mexico learning about the art of tequila,” Diddy said. “I’m a huge tequila fan.”

He went on to say there would be huge announcements for his brand in 2012.

Source: BET

You Knew Sunny Garcia Drinks Azuñia Tequila, Now it is Official!

Dec 07, 2011

“Tequila has been part of the surf culture since the beginning,” explained surf legend Sunny Garcia, “and I am stoked to be part of the Azuñia Tequila family.” Garcia first met Azuñia owner Jim Riley at a LOORRS short course race at Glen Helen Raceway in San Bernardino, CA. The two hit it off immediately, so it is no surprise that Sunny Garcia is the newest brand ambassador for Azuñia Tequila. “Sunny represents the Azuñia lifestyle perfectly,” Riley noted. “He is a world class surfer, world traveler, and connoisseur of fine food and drink. We welcome him to the Azuñia family.”

Casa Noble Tequila Partners With Music Icon Carlos Santana

Jul 13, 2011

Tequila, Jalisco, Mexico – Jose Hermosillo, Chairman and CEO, Casa Noble Tequila proudly announced today that music icon Carlos Santana has joined the Board and is now one of the owners of the brand. This new organizational change will allow Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.

"Santana’s love for the spirit of Casa Noble and his commitment to this new partnership is exciting for everyone involved with our brand," says Casa Noble CEO Jose Hermosillo. "Santana’s personal philosophy of quality and integrity in the pursuit of perfection is synonymous with the Casa Noble brand of fine ultra premium Tequilas.”

Azuñia Named "Official Tequila" of the 2011 and 2012 NORRA Mexican 1000 Rallies

Apr 28, 2011

As the second annual NORRA Mexican 1000 gets set take the green flag for next week's three-day run down the legendary Baja peninsula, event organizers and Intersect Beverage Company have announced a new partnership that will see its Azuñia brand of premium tequila enjoy official status of the unique motorsports rally. Scheduled for May 4-8, the 2011 Mexican 1000 will cover over 1,000 miles over three days beginning in Mexicali, Baja, Mexico and finishing in La Paz.

Diageo Favored if Cuervo Decides to Sell

Mar 21, 2011

Cuervo owners may have eye on Fortune situation, Cuervo tequila seen worth around $2 billion, Diageo shares up 0.6 pct in firmer London market

Diageo (DGE.L) is seen as the likeliest of four potential contenders to buy Jose Cuervo, the world's best-selling tequila, if the Beckmann family decides to sell the brand which analysts say could fetch $2 billion.

The secretive Beckmann family appears to be testing the water concerning a sale, analysts said, knowing that a potential break-up bid for Fortune Brands (FO.N) could put Sauza on the market, the world's second biggest tequila brand.