Patron Tequila Named to AdAge's Marketing 50 List

Submitted by     November 14, 2006     16350   0

Patron Tequla - Only Spirits Brand Included in This Year's Report on Successful Marketers

LAS VEGAS, Nov. 13 /PRNewswire/ -- The annual Advertising Age Marketing
50 Special Report, published today, includes just one spirits brand this
year -- Patron tequila.

The prestigious list honors top-marketed and innovative brands and the
people who have made them successful. The magazine credits The Patron
Spirits Company's president and CEO, Ed Brown, with building the business
and the Patron brand into one of the fastest growing in the spirits
industry. The Las Vegas-based Patron Spirits Company imports and markets
Patron tequila (the top-selling ultra-premium tequila in the world) and
Pyrat Caribbean rum.

"It's a tremendous honor to be recognized and included on this
prominent list of top marketers. But Patron is much more than just a
marketing success story, it's the high quality of the tequila we hand
produce and our adherence to the highest standards of perfection that have
built this company and this brand into what it is today," says Brown, a
former Joseph E. Seagram & Son's executive. "This tribute to our success is
shared not just by me but by all of us at The Patron Spirits Company, from
our talented master distiller and staff in Mexico to our dedicated sales
team across the country and around the world."

The AdAge Marketing 50 list was compiled by the magazine's reporters
and editors based on their interaction with thousands of companies and
brands over the past year. Other honorees this year include Sony
Electronics' Bravia, Balenciaga and Cingular Wireless.

"If you're judged by the company you keep, then I guess Patron's in
pretty good company with these other impressive brands," adds Brown. "It's
hard to believe that back in 1989 when Patron's founder John Paul DeJoria
created the ultra-premium tequila category, we sold less than 1,000 cases.
We've grown exponentially since those early days, but we've never lost
sight of our dedication to producing the world's best tequila."

Distilled and packaged entirely by hand, Patron accounts for over 70
percent of the ultra-premium tequila market. Helping fuel Patron's success
and growth this year is the company's focus on expanding international
distribution and introducing top-quality tequila to more people around the
world. Patron is now available in more than 40 countries across the globe,
including parts of Asia, Europe, the Middle East and Latin America.

Patron also launched an entertaining new advertising campaign this year
reminding people that while some perfection is debatable, when it comes to
tequila, there's no debate-Patron is "Simply Perfect." The TV, print,
outdoor and online campaign was introduced this past summer.

Simply Perfect in every way, Patron is the world's #1-selling ultra-
premium tequila. From the finest, most expensive Weaber Blue agave plants
grown in the highlands of Jalisco, Mexico, to the centuries-old
distillation process to the signed, handcrafted glass bottles, Patron is
produced with unparalleled attention to detail. Imported and marketed by
the Las Vegas-based Patron Spirits Company, brands in the portfolio consist
of Gran Patron Platinum, Patron Anejo, Patron Reposado, Patron Silver,
Patron XO Cafe (tequila and coffee blend) and Patron Citronge (extra fine
orange liqueur), as well as Pyrat Pistol, Pyrat Cask and Pyrat XO Reserve
Caribbean rums.

For more information, please visit .
Contact: Greg Cohen
The Richards Group

SOURCE The Patron Spirits Company

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