El Tesoro 70th Anniversary

[MargaritaLover]

Seth Nadel of Shoppers Vineyard tipped that he will be closing out El Tesoro 70th Anniversary soon at $99 a bottle. Might be worth checking the site periodically.

[RJC5XTC]

I received the notification this morning. At $99 a bottle I am picking up a couple.

From Seth at Shoppers Vineyard - "I don't know what it is, but my distributor have been offering me TONS of deals on tequila. It's about time, if you ask me. I can honestly tell you that I think tequila is the most heavily marked up spirit and I have no idea why. It probably has to do with the fancy bottles they put it in, but that's just a personal opinion. Well, you can only do that for so long before the customer stops buying your product. That is exactly what happened with this weeks eLetter item: El Tesoro 70th Aniversario Anejo Tequila.

El Tesoro 70th Aniversario was released almost 2 years ago. My wholesale cost was $150/bottle and I sold it for that price. The major roadblock I ran into was California retailers were selling it for $130/bottle. Since California is closer to Mexico than New Jersey, there costs were lower. As a result, I barely sold any. I understand. Why pay $150 when you can pay $130? No big deal. I just didn't buy much. However, my distributor had a problem. They had a bunch of cases that just weren't selling. Every few months they would ask me to buy some cases and every time I would tell them "No". It's phenomenal tequila, but it was just too expensive. I did tell them I would consider buying their remaining cases if they lowered the price. They actually said to me, "We don't have to lower the price. They will eventually sell." Ok.

Well, I guess it didn't sell because they just came to me with a great close-out price. Remember, my wholesale cost was $150/bottle. I'm going to close-out the El Tesoro 70th for $99/bottle. I wouldn't buy it for $150/bottle and I wouldn't buy it for $130/bottle. I would buy it for $99/bottle and I know you will, too. It's the cheapest price you will see on the web!"

Robert

[Tequila Joe]

Originally Posted by RJC5XTC

I received the notification this morning. At $99 a bottle I am picking up a couple.

From Seth at Shoppers Vineyard - "I don't know what it is, but my distributor have been offering me TONS of deals on tequila. It's about time, if you ask me. I can honestly tell you that I think tequila is the most heavily marked up spirit and I have no idea why. It probably has to do with the fancy bottles they put it in, but that's just a personal opinion. Well, you can only do that for so long before the customer stops buying your product. That is exactly what happened with this weeks eLetter item: El Tesoro 70th Aniversario Anejo Tequila.

El Tesoro 70th Aniversario was released almost 2 years ago. My wholesale cost was $150/bottle and I sold it for that price. The major roadblock I ran into was California retailers were selling it for $130/bottle. Since California is closer to Mexico than New Jersey, there costs were lower. As a result, I barely sold any. I understand. Why pay $150 when you can pay $130? No big deal. I just didn't buy much. However, my distributor had a problem. They had a bunch of cases that just weren't selling. Every few months they would ask me to buy some cases and every time I would tell them "No". It's phenomenal tequila, but it was just too expensive. I did tell them I would consider buying their remaining cases if they lowered the price. They actually said to me, "We don't have to lower the price. They will eventually sell." Ok.

Well, I guess it didn't sell because they just came to me with a great close-out price. Remember, my wholesale cost was $150/bottle. I'm going to close-out the El Tesoro 70th for $99/bottle. I wouldn't buy it for $150/bottle and I wouldn't buy it for $130/bottle. I would buy it for $99/bottle and I know you will, too. It's the cheapest price you will see on the web!"

Robert

Dont know if I believe the story but $99 is a great deal

[RJC5XTC]

I agree. I thought the story was marketing as I guess it should be. I went for the price.


Robert

[srnadel]

I know you might find it hard to believe, but that story is 100% true. But the price is the most important part of the story.

Seth

[bn087]

Hehe...

Whatever is left after the sale I'll take for half price. I've been wanting to try the 70th for a long time...its never been near my price range but its closer now.

"From Seth at Shoppers Vineyard - "I don't know what it is, but my distributor have been offering me TONS of deals on tequila. It's about time, if you ask me. I can honestly tell you that I think tequila is the most heavily marked up spirit and I have no idea why. It probably has to do with the fancy bottles they put it in, but that's just a personal opinion. Well, you can only do that for so long before the customer stops buying your product."

I still do not think that tequila is marked up because of fancy bottling. Some products are but the process in making tequila is very extensive and each company has a unique way of bringing it to the table. But your in a room of tequila adcovates....the stories dont attract us, but the good prices sure do.

[srnadel]

Unfortunately, that is my wholesale cost and I can't go below $99. However, I did get a few more cases of Tezon Reposado if you are interested. I can't feature it on the web for less than $19.99, but if you want to order some I can give it to you for $14.99/bottle. I will just adjuct the price on my end.

Seth

[bn087]

Now that is a deal that is not refusable. I will hopefully be able to make an order by next friday (payday). Dont go sellin out on me ;-)

Will Shoppers Vineyard be interested in cutting down shipping costs to tequila.net members? That would be even more amazing and would allow me to purchase more.


Salud!

[srnadel]

Working on shipping costs might be a little difficult. You wouldn't believe what these shipping companies charge us. However, I will always work with price where I can. It would be the same, actually. You would get a discount on the tequila as opposed to the shipping.

I wouldn't wait on the Tezon, though. You can always put the order through but tell customer service not to charge you until next week. Just a suggestion.

[rrehkemper]

Awwww, ET 70th is pretty much my favorite but you don't ship to Hawaii.