It's not the cheapest "margarita mix" on the shelf but it's by far the best. It's not really a "margarita mix" at all because you still use fresh lime juice to make a perfect margarita. I've tried many mixes, but I'm spoiled by simply the agave nectar and lime juice. It's sweet, but not too sweet. I still want to taste the tequila. I don't want a mix or sweetener that drowns out the tequila. The agave nectar by Tres Agaves allows the tequila to breathe. You can find a lot of cheaper margarita mixes, but you get what you pay for.