Just out of curiosity TequilaT, how often does Bioagricert revisit the distillery, and what does it take to keep the certification active for each brand and distillery?
Ken MacKenzie (COO - Republic Tequila) and I were talking about this at the launch earlier this week, and even though La Quemada already had their certification, it was still a big process to add the certification to Republic Tequila.
So it is not just marketing hype (although it may help), some distilleries are trying to create a "green" product and environment, recycle, etc. And only a handful of brands with the actual certification so far...
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