It probably doesn't help that "the worm" is used on Tequila T-Shirts, and the Casta Worm Bottle. Maybe that feeds the idea that the worm could be found in Tequila products.
Do that many people still see that movie "Urban Cowboy"? Curious if you younger guys have seen it. That is my only recollection of a worm in a bottle, and I can't remember if they called it Tequila or Mezcal.
I personally don't see the worm as a deterrent in Mezcal, and would still buy "con gusano" products if they are 100%, and I enjoy Scorpion Mezcal. Sometimes the worm / scorpion breaks apart and makes floaters in the spirit, which is a turnoff for some.
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