International Tasting Group (ITG) has introduced a fresh and unique concept to the spirits world. A package including 6 premium 100% Agave Tequilas has been introduced to the Southern California market. The idea behind ITG's TequilaRack package is to offer the best Tequila brands from each Mexico distillery, while educating the consumer and the facilities serving their products. ITC / TequilaRack displayed their new package and concept at the Spirits of Mexico event held in San Diego last weekend, which included blind tastings and reviews on several of their Tequilas.

President/CEO Christopher H. Zarus stated to Darin Jones, owner of Tequila.net, "TequilaRack's portfolio will grow from six to thirty-two 100% Agave Tequilas in the next nine months. Our collection is full of the finest brands from multiple distilleries." Jaime Orendain Giovannini of Tequila Arette and Francisco De La Mora of Tequila Hacienda Mexicana El Llano were able to attend the event to support their premium Tequila brands and the new TequilaRack concept.

The six Tequila brands (all reposados) included in the initial TequilaRack kick off are:
Arette Unique, Don CelsO, El Caudillo, El Destilador, Hacienda Mexicana El Llano, and Penacho Azteca

International Tasting Group Overview:

International Tasting Group (ITG) searches the world for the finest, ultra-premium wines and spirits, and then offers consumers exclusive access to its discoveries through deluxe tasting experiences and dynamic online communities. ITG will import, showcase and market distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, displays and an interactive web-based education process.

ITG is comprised of 11 owners and advisors with more than 200 years of combined expertise in the beverage alcohol industry, which includes importing, production, operations, back-office, communications, sales and marketing.

TequilaRack™ Overview:

The Company’s first venture is TequilaRack™, an educational tasting concept featuring a handpicked collection of Mexico’s finest, artisan-made 100 percent Agave Tequila brands.  This high-end form of Tequila continues to be the fastest growing segment in the distilled spirits category and is currently dominated by only a few major brands.  To drive its success, ITG has contracted with several high-quality, artesian producers in Mexico.  This unique concept will offer consumers the ability to enjoy a unique tasting experience of luxury Tequilas currently unavailable in the U.S.

TequilaRack™ will serve to educate consumers on the Tequila category, not simply specific brands.  Through TequilaRack™’s products and its website, www.TequilaRack.com, consumers will learn how to taste and appreciate the “nectar of the gods.”  ITG believes that an educated consumer will better appreciate the wide variety of taste profiles that each of its brands has to offer.

Through its web site, TequilaRack™ plans to build a community of Tequila aficionados who will share their tasting notes and additional comments on its brands.  The company plans to use this feedback to determine which brands it brings to market in full sizes, such as a 750 ml.

Product Availability & Channel Focus:

TequilaRack™ will be available first in Southern California in the on- and off-premise channels.  Within the next several months, TequilaRack™ will then expand into Florida and beyond.

In the off-premise, consumers will be able to purchase complete take-home tasting kits that include three ultra-premium Tequila brands (375 ml size), ¼ oz. jigger, Riedel tasting glasses and an interactive DVD, all housed in a beautiful reusable wooden shadow box.  In addition, consumers will be able to choose from many different styles of ultra-premium Tequila as well as individually purchase a ¼ oz. jigger, Riedel tasting glasses and the interactive DVD.

When visiting on-premise locations, consumers will experience TequilaRack™ through a Back Bar Tasting Rack that showcases three of its ultra-premium Tequila brands (375 ml size).  The account’s wait staff will be fully trained by ITG’s educational DVD on how to serve a proper ¼ oz. tasting flight presentation (not shots).

Beginning soon, consumers in California will be able to experience  TequilaRack™ for themselves.  A perfect gift or for holiday entertaining, spirits aficionados will now be able to experience the nectar of the gods and learn how this cherished spirit is made and enjoyed.  Additional information can be found at www.TequilaRack.com .

ITG encourages all of its customers to enjoy its spirits responsibly.

For more information contact
Christopher H. Zarus
President & CEO
International Tasting Group
1600 Tysons Blvd., 8th Floor, McLean, VA 22102
Office Phone:  703-245-8548